Ad agencies, design firms and marketing communications firms uniformly do a crappy job of talking about what they do. (Yes, I did just say that marcomm firms aren’t very good at communications) Specifically, they can never seem to explain why and how they approach the business differently than anyone else.

Axiom was firm that I did a tremendous amount of work with. And, in addition to the raw power of talent, the Axiom difference really was that we really, really, REALLY gave a shit. Beyond the bounds of all rationality. We lived by the work. We died by the work.

So why hide it? Why not flaunt it?